Privacy Policy
Last updated: [23rd September 2025]
At Art of Swimming Academy, we are committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible way. This policy explains what data we collect, how we use it, and your rights under UK and EU data protection laws (GDPR).
Information We Collect
We may collect the following personal information when you interact with us:
- Name, email address, phone number, and other details you provide through booking forms, enquiries, or newsletter sign-ups.
- Payment information (processed securely via our booking/payment providers — we do not store card details).
- Information about your swimming history, goals, or preferences (only when relevant to lessons or courses).
- Technical information such as IP address, device type, and browsing behaviour via tools like Google Analytics.
How We Use Your Information
We use your personal data to:
- Process and manage bookings, payments, and memberships.
- Communicate with you about lessons, courses, and updates.
- Send you marketing emails/newsletters if you have given consent (you may unsubscribe at any time).
- Improve our services and website experience through analytics.
Sharing Your Information
We only share your data with trusted third-party providers that enable us to deliver our services. These may include:
- Momence (our booking and customer management platform).
- Payment providers (for secure transactions).
- Google Ads/Analytics (for marketing and website performance tracking).
- We do not sell or trade your personal information.
How We Protect Your Data
We take appropriate security measures to protect your data against unauthorised access, alteration, or loss.
Your Rights
- Under GDPR, you have the right to:
- Access the personal data we hold about you.
- Request corrections or updates to your information.
- Request deletion of your data (“right to be forgotten”).
- Withdraw consent for marketing at any time.
- Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights are not respected.
Data Retention
We keep your information only as long as necessary to provide our services or meet legal obligations.
Cookies
Our website uses cookies to improve your browsing experience and for analytics/advertising purposes. You can control or disable cookies through your browser settings.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
Art of Swimming Academy
📧 info@artofswimmingacademy.com
📞 +44 (0)7931 652 426